PROTON Sales rebound in July to the highest level since September 2022

National carmaker PROTON sold 15,103 units in July (domestic and export) to post a strong start to the second half of the year and cement its hold on second place in the automotive sales table. Sales volume rebounded by 37.3% over the previous month, when a planned plant shutdown for scheduled operations improvement activities affected production numbers, resulting in the highest closing figure since September 2022.

Total year-to-date sales (YTD) up to the end of July stand at 88,799 units. Total industry volume (TIV) for the month is estimated to be 73,761 units, an increase of 27.1% over the previous month while the estimated market share for PROTON in July has increased to 20.5%.

Sales grow across the model range as Proton Saga achieves its best sales in over a decade
PROTON’s sales growth in July was led by the Proton Saga, Malaysia’s favourite car that continues to attract thousands of buyers in its 39th year of continuous production. An impressive 7,855 units were sold in July, which is the best achievement for the model since October 2013. This brings total YTD sales for the Saga to 42,693 units, which is 8.8% ahead of sales from 2023 and sets it on course for a stellar sales year.

Other Proton models also achieved sparkling results. A month after returning to the top of the B-segment SUV class, the Proton X50 achieved its best sales month of the year as the 2024 Proton X50 recaptured the attention of SUV buyers. 2,585 units were sold in July, bringing YTD sales to 12,789 units.

The Proton Persona also recorded its best sales month of 2024 with 1,911 units sold bringing its YTD total to 11,664 units. Its class leading C-segment brother, the Proton S70, sold 1,636 units in July and has a cumulative YTD figure of 12,550 units. Combined, total sales of the Persona and S70 places PROTON as the leader of B and C-segment sedan sales proving the strategy to pursue sedan sales with two different models has been successfully executed.

As for the other Proton models, the Proton X70 sold 302 units in July as stocks get depleted in preparation for the launch of the 2025 Proton X70. Meanwhile the Proton Iriz achieved 537 units while the Proton X90 D-segment SUV registered 277 sales.

“July has been the best sales month for PROTON in 2024 so far, setting the tone for what we hope is a productive second half of 2024. There are many plans to be executed in the coming months, starting with the 2025 Proton X70 which will be launched in August. At the same time, the groundwork for the launch of PROTON’s first EV model is also proceeding rapidly, which will lead to the launch of the first Malaysian EV,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

PROTON July 2024 – Individual Model Performance (including export)

Model	No of units sold	Total Sales 2024	Sales achievement for the month
Saga	7,855	42,693	2nd highest volume A-segment sedan
Persona	1,911	11,664	2nd highest volume B-segment sedan
Iriz	537	3,316	4th highest volume B-segment hatchback
X70	302	3,278	3rd highest volume C-segment SUV
X50	2,585	12,789	Highest volume B-segment SUV
X90	277	2,266	2nd highest volume D-segment SUV
S70	1,636	12,550	Highest volume C-segment sedan
Total	15,103	88,799	2nd highest volume overall sales

*Total sales are inclusive of discontinued models that are sold in 2024